One of the ways that can guarantee you always being a step ahead of your competitors and a top player in your niche is to be up-to-date with how your site and your competitors sites are doing from an SEO point of view.
Think how the following might affect your business:
- Your Rankings Drop.
- New HQ reviews are published about your competitors.
- Important Competitor Links become broken.
- A Negative SEO campaign hits you.
- Some competitors start to outrank you in Google and Bing.
- You loose important backlinks.
These are just some of the things you would like to be kept up-to-date. Not keeping track of this kind of info in an active manner might mean loosing customers, market share and rankings.
Unless you want to end up like that, triggered e-mail alerts are an important and yet simple tool that allow you to monitor the most important factors for your SEO campaigns. Being informed first is sometime crucial to your success.
Here are 3 important benefits of using Triggered E-mail Alerts:
1. Manage your Brand & Reputation
E-mail Alerts give you an opportunity to track down any information about your brand/company. If, for instance, a person or competitor plays dirty and decides to start a Negative SEO attack on your site, the alerts give you an opportunity to know the information, when this attack happens, and work on a contingency plan before it is too late and irreversible damage is done to your rankings.
2. Monitor your Competitors
It is always important to know what your competitors are up to. This gives you a competitive edge over them … if they are not using the same techniques you are using. What does their new press release say? What is their new product update and how does it affect you? All these are important to find out, when they happen, as they will help you understand quicker and come up with strategies on how to handle the situation.
3. Time Saver
This is a very important advantage. E-mail Alerts saves you the hassle of having to go through hundreds of links and rankings looking for information that is important to you. The system only gives you information that is relevant to you or your company.
How to setup the alerts
If you want to stay ahead of the curve and get notified when a site gets or loses links or when a sites keyword positions in Google, Bing or Yahoo change, you should use the cognitiveSEO newly released “Alerts” module.
Here is a quick overview on what type of Alerts you are able to setup and how they will benefit you.
1. Get instantly notified when a site gets New Links
Using this type of alert you will get notified of the new links a site gets. This is really useful for your own site, as you do not have to check your backlinks on a daily basis and see what new links appeared to your site. Since the last time you checked.
The new links get delivered to your inbox as soon as they appear. You have several options that you can customize your Link Alerts such as: New Links from Specific Domains, New Links that are marked as Unnatural and more.
- Monitor your own site for new links.
- Monitor your competitors for new links.
- Monitor Negative SEO attacks on any site.
- Get notified by e-mail almost instantly.
2. Get instantly notified when Links become broken.
A link may become broken for several reasons. The most common result of a dead link is a 404 error, which indicates that the web server responded, but the specific page could not be found. A link may also become broken due to the linking sites’ re-organization or due to a specific link deletion.
Getting notified when you lose links is important for your SEO process as it allows you to act immediately and eventually get the lost link back, if it is an important link.
Having lost link triggers setup on your competitors will help you instantly use the broken link building technique.
- Monitor your own site for lost links.
- Monitor your competitors for lost links.
- Use the Broken Link Building Technique on a daily basis on new broken links.
- Get notified by e-mail almost instantly.
3. Get instantly notified when a keyword rank changes in Google.
Rank tracking interfaces are great, but you aren’t going to check a rank tracker on a daily basis and see what has changed since yesterday.
With the rank tracking alerts you will be able to instantly get notified by e-mail when a keyword rank drops or increases.
For example, if you are operating a site in the furniture niche and a very important keyword for you is “new york furniture” you could setup an alert on this keyword and instruct it to notify you when your site or your competitors’ are dropping or increasing with more than 5 positions. This way you will get notified when it really makes sense for you.
- Monitor your own site for keyword drops or increases.
- Monitor your competitors for keyword drops or increases.
- Monitor Google, Yahoo and Bing.
- Your clients may also receive direct e-mails like these.
- Get notified by e-mail almost instantly, weekly or monthly.
Setting up the triggers is easy! In a few days you will start receiving e-mail notifications that look like these:
Rank Tracking E-mail Alert
New Links E-mail Alert
All the alerts, are also stored in your cognitiveSEO account so you can also access them there:
You decide if it’s important to keep yourself updated on your site and your competitors. It only take a few minutes to setup the alerts and you are ready to go!